LikeMinded Introduces Age Verification for Beverage Retailers

About LikeMinded

LikeMinded is a Copenhagen-based digital platform dedicated to helping independent shops to adapt to the digital economy. Recognising that small businesses often lack the resources of e-commerce giants and large retail chains, LikeMinded provides a digital tool that enables these shops to create exclusive, time-limited digital offers.

This user-friendly platform requires no technical skills or existing webshops, allowing businesses to capture customers’ attention and drive in-store traffic within minutes. LikeMinded serves a diverse range of segments, including wine stores, flower shops, pet shops, beauty shops, and sports shops. The company has plans to expand to other European countries. to fulfil its commitment of keeping communities vibrant and contributing to the local economy.

Background and Challenges

On October 1st, 2024, a new regulation came into effect in Denmark requiring online sellers of age-restricted products to implement a technical solution for verifying that consumers are over 18 years old, the previous system where customers only had to click a button to confirm their age.

This posed a significant challenge for LikeMinded and its beverage shop users - without a proper solution, independent liquor stores risked non-compliance with the law and potential churns due to slowdowns in their online sales.

Why Partner with ZignSec?

Driven by the new regulatory requirements, LikeMinded sought a reliable and efficient customer identification solution. After evaluating various options in the market, they chose to partner with ZignSec for several key reasons:

• Effective Solution: ZignSec offered a proven age verification system that met all regulatory standards.
• Responsive Customer Support: The onboarding team at ZignSec was highly responsive and efficient, ensuring a smooth integration process.
• Competitive Pricing: ZignSec provided a cost-effective solution without compromising on quality.

The Impact of ZignSec

By integrating ZignSec's MitID identity verification solution, LikeMinded identified three key benefits:

• Regulatory Compliance: Merchants can now confidently sell age-restricted products without legal concerns.
• Customer Trust: Enhanced verification processes improve customer confidence in the platform.
• Operational Efficiency: The straightforward integration simplified internal workflows.

Looking Ahead

As LikeMinded plans to expand into other European markets, they see continued value in their partnership with ZignSec. The company is confident that ZignSec's solutions will support their growth and help navigate any future regulatory landscapes.