KNOWLEDGE HUB 

Age Verification Online

Today’s increased rates of online shopping and faster deliveries demands safe age verification processes. We’re way past it being enough to check the “I’m 18 years old”-box to ensure that whoever is making a purchase isn’t a minor. By using a secure age verification service, you as a business can help make online shopping safer and prevent fraud.

Verify age and protect your business

Not only does age verification protect minors from buying restricted products online, but it also helps your business make sure you follow laws and fulfill regulatory obligations. This is very important as today’s regulatory authorities tend to legally expect age-restricted products and service providers to know their consumers’ age – both when it comes to in-store and online sales.

Today governments are trying to fight minors getting into addiction, debt and dangerous situations by requiring certain businesses to use age verification services online. These are companies within the tobacco, cannabis and alcohol industry, dating, pornography and gambling websites, and those selling e-cigarettes and vaping kits.

Age Verification important to protect both minors and brand reputation

By making sure that your business is taking age restrictions seriously, you in turn also protect your brand reputation and showcase social responsibility. Exposure to platforms that promote underage activity, such as mentioned above, can be damaging for minors. It’s therefore important to make sure that you as a company take a moral stand on the safety of minors. A quick and easy way to do this is by using age verification online. In not doing this, your brand will risk getting hurt alongside the minors.

A well implemented KYC process is key in making your business and products safe for customers to purchase online, as KYC and age verification goes hand in hand – both aiming to verify and authorize users.

Secure age verification prevents fraud

Two important factors of any secure age verification process are fraud prevention and liveness detection. By taking these two factors into consideration when developing software that verify age, the risk for spoofing activities is reduced.

Today’s age verification software determines the online consumer’s age by accessing and referencing public databases. Meaning that the software compares the ID used for an online purchase with IDs from these databases and which by doing so, helps prevent fraud.

Woman going through an age verification process through her phone

Another way to prevent fraud, which most software use, are features that checks if there’s an actual person by the phone, computer or tablet. They do so by requiring the buyer to take a selfie or video of themselves as a way to verify their face and ID. Once this is done, the online purchase is authorized.

Software requiring a selfie and video for identification creates a kind of real-time fraud intelligence which makes it more difficult for kids and teenagers to try and fool the system. With age verification in place, stealing the ID of parents, borrowing one from older siblings and friends, or even faking an ID, is no more, as to verify age online has never been easier or safer.

We can digitize and automate your age verification

Contact us today at [email protected] or book a demo to learn more about how you can protect yourself, your business, and your customers with a digitized and robust age verification solution.

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    Cookie Policy

    Effective date: January 1, 2020

    This notice explains ZignSec’s approach to cookies and other online data collection technologies.

    When you visit our websites, use our mobile apps, engage with our online ads or emails, we collect information, using technologies such as cookies, pixel tags (also called web beacons), browser analysis tools and server logs. Each of these technologies is explained below.

    1. How We Use Cookies

    We use cookies and other online data collection tools for several many different purposes.

    Strictly necessary cookies and tags are used by ZignSec to support the basic operations of our websites and apps. They enable core website functions, such as authentication, security, network management and accessibility. You may be able to disable these by changing your browser settings, but this may affect how the website functions.

    Performance and operation cookies and tags are used by us and our service providers to manage our websites. These activities may include collecting analytics about visitors to our website and collecting information about website usage. We use the information to compile reports and to help us improve the website. These cookies help us gather data to optimize our website’s performance.

    Site experience cookies and tags are used to support your experience and include user-selected options and site navigation aids.

    Marketing and personalization cookies are used to enable social sharing and to deliver interest-based ads to you online.

    Social media cookies and tags used by us and social media platforms to enable users of the platforms to share content across our sites. We also work with social media platforms to deliver ads to you when you use these platforms. This targeting is done by the platform under its own terms of use.

    Advertising cookies and tags used by us, our service providers and third parties to personalize the ads delivered to you on our site and on other sites. These cookies collect data about your online activity and allow ads to be displayed that may be of relevant interest to you. These cookies also record which ads you have seen and whether you engaged with the ad. These cookies help make sure that the ads you see are valuable to you and not repetitive.

    While we do not give any personally identifiable information to the third-party advertising companies, we may place third-parties’ cookies and tags when you visit a ZignSec website. This practice allows these third parties to collect information from you using these technologies on our websites. The information they collect is subject to their own privacy policies.

    Uses of cookies can vary by country or state. More information is provided in the supplemental privacy notices posted in the Privacy Center or in the relevant website or app.

    2. Your Choices

    For websites in the United States and Europe, ZignSec provides you with the ability to manage cookies that are not essential to display our website using “Manage Your Cookies” Many ZignSec websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website. If you have accepted cookies, you adjust your preferences by using this link.

    You can manage cookies and delete cookies from ZignSec and other companies using your browser settings. Browsers such as Chrome, Internet Explorer, Firefox and Safari give you the ability to accept, reject or delete cookies. Visit the “help center” for your browser to learn more. Please note that your browser settings are not used to manage Flash or Silverlight cookies. To manage Adobe Flash Cookies, visit the Flash Player help page. To manage Microsoft Silverlight Cookies, visit the Silverlight section of Microsoft’s privacy statement.

    You can also take advantage of industry-sponsored programs that allow you to control the way companies advertise to you.

    The Network Advertising Initiative (NAI) manages an opt-out program for many third-party advertising companies. You can opt out of being targeted by NAI members by visiting https://www.networkadvertising.org/consumer/opt_out.asp.

    On some websites, you may see an AdChoices icon, which may appear on certain targeted ads. You may click on this AdChoices icon to learn more information about the collection and use of your information or to opt-out of such collection in the future. To learn more about the Digital Advertising Alliance Consumer Choice tool, please visit http://optout.aboutads.info.

    Additional information on cookies and online advertising choices are offered by:

    Adobe Marketing Cloud: If you would like more information on how to remove yourself from the tracking and reporting functions performed for this website by Adobe Marketing Cloud, please visit the Opt-Out page at http://www.adobe.com/privacy/marketing-cloud.html.

    Google: For information on how Google Analytics uses data please visit “How Google uses data when you use our partners’ sites or apps,” located at https://www.google.com/policies/privacy/partners.

    In most cases, the choices you make are linked to your browser. If you use different browsers or different devices, you will need to set your preferences on each one. Even if you opt-out, you may still receive ads that are not customized for you, unrelated to your browser settings.

    Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their cookie preferences as described in the previous section. To learn more about browser tracking signals and Do Not Track please visit https://allaboutdnt.com/.

    Residents of some countries and states have additional privacy rights. Information on these rights is provided in the supplemental privacy notices posted in the Privacy Center.

    3. Social Media and other Platforms

    Our websites may enable you to interact with us and others via social media platforms. This functionality is enabled using social media cookies and tags. For example, some ZignSec websites allow you to sign in using social media platform credentials. Please read the privacy statements provided by your social media platforms to understand how they use your information and to manage your choices.

    We may display interest-based ads to you when you are using social media platforms. These platforms allow us to personalize the ads that we display to you. To enable delivery of these ads, we convert your email address into a unique number. The platforms also convert their user emails into unique numbers using the same process. This allows the records to be matched without any exchange of data elements that can identify you on their own. The platforms perform the matching as a service provider to ZignSec, and they do not retain or use the file that we send them for their own purposes. This process allows the platform to deliver our ads to our customers on the platform. The platforms may gain insights about individuals who respond to the ads we serve.

    4. Other Types of Online Data Collection

    Our server logs record information about users to our websites. We may use these logs for internal purposes, such as website administration, optimization and security. We may also use the data for fraud-protection, personalization and advertising.

    We collect device identifiers and other device-related information, including your device’s advertising ID if available. This information is used to identify the device and authenticate you. We may also use device-related information to associate you with different devices that you may use, including for fraud-protection purposes and to better target advertising. In many cases, you can reset your device’s advertising ID. Both Android and iOS devices enable you to reset your device identifier under the “settings” menu.

    5. A Guide to Cookies and Other Technologies

    Cookies

    Cookies are small text files that websites send to your computer or other internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and can enable us to detect certain kinds of fraud.

    First-party cookies are those cookies that are placed by ZignSec. These cookies are used by ZignSec and include all the essential cookies.

    Third-party cookies are placed by another company, including service providers, social media cookies and third-party advertising companies. Cookies placed by third parties can be read by these third parties when you visit other sites in the advertising network, allowing a profile of your online behavior to be created so that the third party can deliver targeted ads from all its customers.

    Flash Cookies and Silverlight Cookies

    A Flash Cookie (also known as a Local Stored Object) is a small data file placed on a computer using Adobe Flash technology. A Silverlight Cookie is a small data file placed on a computer using Microsoft’s Silverlight technology. Flash and Silverlight are applications that allow delivery of dynamic content, such as video clips and animation. These cookies are used to personalize and enhance your online experience, deliver dynamic content, and for security purposes. They differ from “regular cookies” in that they are not managed using your browser settings. See Your Choices above for how to manage these types of cookies.

    Pixel Tags and Web Beacons

    Pixel tags (also called web beacons) are tiny graphic images and small blocks of code placed on website pages, ads, or in emails that allow us to determine whether you have performed a specific action. When you access the pages or you open an email, the tag lets us know you have accessed the web page or opened the email. These tools allow us to measure response to our communications and improve our web pages and promotions.

    Server Logs

    Server logs record activities on our websites. Other types of logs collect similar information from our apps. These logs record information about the device you use to access our website, your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices require to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to ZignSec and the website you visit after you leave our site.