The Importance of Age Verification Online

Johan Montelius Hedberg
June 22, 2021
4 min read

In the fast-paced world of digital commerce, online age verification plays a crucial role in ensuring a safe and responsible shopping experience. As more consumers turn to online platforms for their shopping needs, it becomes increasingly important for businesses to implement a secure age verification service to verify your users age. This is not just about ticking a box; it's about creating a secure system to ensure that only adults can access age-restricted content, products and services, all while safeguarding personal information.

Why Age Verification is Crucial in Online Services

Good age verification is key for any online service, especially those that offer age-restricted products like alcohol, tobacco, or adult content. It's a vital tool that helps businesses comply with legal age limits and protect minors from accessing inappropriate products. Plus, it's about being responsible and protecting your brand's reputation. An effective age verification system uses age assurance methods, such as verifying the customer's date of birth or checking credit card details, to ensure customers are legitimately of age.

Age Verification important to protect both minors and brand reputation

Making Age Checks User-Friendly and Secure

The best age check solutions make it easy and safe to confirm someone’s age without compromising their personal information. These tools should be an integral part of your “verify your customer” process. Modern age verification methods can include a quick check of the customer's date of birth, a photo ID scan, or even biometric verification like facial recognition.

Good for Business and Customers

Using a software that benefits both your business and your customers. It keeps your online services safe and trustworthy, showing that you care about protecting not just your business but also your customers, especially when they share sensitive personal details like credit card information. In a world where online fraud and identity theft are rampant, such a system reassures customers that they are shopping on a secure platform.

Beyond Just Compliance

While compliance with legal requirements is a significant aspect of verifying someone's age, the benefits extend beyond just adhering to the law. Implementing a comprehensive solution to verify ages demonstrates a commitment to ethical practices and social responsibility. It shows that your business is dedicated to creating a safer online environment, not just for adults but also for protecting minors from exposure to harmful content.

Woman going through an age verification process through her phone

Enhancing Customer Experience with Seamless Age Verification

An effective system should enhance, not hinder, the customer experience. Today's consumers expect a seamless shopping journey, and age verification processes should be quick, easy, and unobtrusive. Advanced technologies enable businesses to integrate these checks into their online platforms without disrupting the shopping experience. This balance of security and user-friendliness is key to maintaining customer satisfaction and loyalty.

Age Verification and Online Safety

Incorporating age verification into your online platform is a vital step in enhancing online safety. It's an effective measure against fraudulent activities and ensures that only eligible customers can access certain products or services. This not only protects the business from legal repercussions but also contributes to a safer online community.

What Solutions can be Used for Age Verification?

As digital technology evolves, so do the challenges of ensuring online safety and compliance. Future-proofing your business with an advanced age verification system is essential. These systems are continually updated to meet changing legal requirements and technological advancements, providing businesses with a sustainable solution for age verification.

There are different solutions to verify the age of your customers, since there is different use cases there is different solutions to choose between. We have done it easy for you to understand what solutions can be utilized for age verification checks by stating them below: 

ID Document: Your customer scan their ID Document, and take a selfie. Thereafter we match the user to the ID through an automated process. The ID document that we perform age check against is example a drivers license, passport or other type of government issued ids. We cover 14 000+ ID types.

Database Check: We verify your customers date of birth, name and address through governmental and commercial databases.

Electronic Identities: We are connected to 10+ eIDs which gives you the oppertunity to verify the age simply with the governmental electronic scheme.

These solutions help you verify your users' age by setting customizable triggers. You can apply them globally, adjusting age requirements for each country and showing different verification methods depending on where your users are located. This makes it easy for you to meet regulatory requirements. Here is an example how we help customers in Denmark.

Age approached experiences

So, let's talk about the different use cases the solutions can be utilized. And again, we will make it simple for you by providing them below.

  • In e-commerce, particularly for businesses selling age restricted goods like alcohol and tobacco, there's a critical need for quick and efficient age verification at checkout. Ensuring a fast and smooth verification process is essential to provide a good user experience and minimize customer churn.
  • For self-checkouts, age verification can be streamlined by allowing users to scan a QR code displayed on the screen. After scanning, users can either take a photo of their ID card or authenticate their identity using an electronic ID system.
  • During the user onboarding process, especially in sectors like financial services or iGaming, age verification is often required to ensure that underage customers are prevented from accessing the offered services.

Get the Best Age Verification System for Your Business

Are you ready to enhance your online store’s safety and ensure compliance with laws? Our different solutions for age verification is the verification service you need. It’s user-friendly, highly secure, and keeps your customers’ data safe. Contact us at sales@zignsec.com or book a demo. Let us demonstrate how our state-of-the-art age verification system can make online shopping safer and more reliable for you and your customers.

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